February 2012
4 posts
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January 2012
11 posts
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The changing face of SEO
Let’s be honest - SEO (Search Engine Optimization) is all about pleasing Google - and with the increasing use of Google +1 the SEO game is becoming personal. It used to be about algorithmic weightings, relevant links, authoritative content and general common sense - but these days there’s a new prize: sharing. Getting your content shared between friends, colleagues, circles via +1 is...
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What is Google's role, exactly?
Is Google a neutral entity, a structural beam of the online world or just another organization free to pursue its own ends?
From a Washington Post article: Engineers from Twitter, Facebook and MySpace have created an open-source plug-in that they hope proves their worst fears about Google’s decision to fold its social results into search — that Google is moving away from its mission to be a...
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Research paper could save brands $185,000 on...
“The report explains the various objection measures a trademark holder can use to halt a new TLD in its tracks, why it’s unlikely someone with bad intentions would apply for a new TLD (or at least get approved), and how technical barriers to running a TLD will eliminate most bad actors.”
You need to register/log in to read it - but it’s good news nonetheless:
...
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“Rolling blackouts on the world wide web… starting at midnight”
– Wikipedia will be offline and replaced with a message related to the anti-piracy legislation going through Congress, SOPA, and Reddit will be going dark as well.
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New "Top Level Domains" available
What are known as Generic Top Level Domains (gTLDs) are becoming available on a larger scale. ICANN is accepting applications for new TLDs without many limitations (other than domains that they call ‘confusingly similar’ and the potentially prohibitive cost of $185,000).
What are ‘Top Level Domains’?
Examples of TLDs are “.com” or “.info” and have...
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Choosing a great Web Design Firm
Great web design is really about personality. Getting to the root of the client’s brand, reflecting both their position and nature effectively, and making each element work in harmony to send the same strong message to any visitor: this is who we are, and why you should care.
With today’s wide range of options in web design (both in terms of technology and personnel) there really are no obstacles...
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We Just Launched Our "Cutting-Edge" New Website
We published our “contemporary” new website yesterday http://www.addrenaline.ca. The new site will eventually include live testimonials from clients and demonstrations of our suite of new video and audio equipment. The new website showcases the work we’ve done for clients such as Computer Data Source of Eatontown New Jersey U.S.A, http://www.cds.net, Caryl Baker Visage of...
September 2011
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Kyle and Chris' band on Newstalk 1010 tomorrow
Jim Richards’ “Showgram” on Newstalk 1010 has taken a liking to Kyle and Chris’ side-project band (manattackscrowd.com) cover version of The Cars “Let’s Go”. The song will air on the “Showgram” tomorrow between 1 pm and 4 pm and on many future broadcasts.
The band’s cover replaces the original lyric “I like the...
August 2011
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Addrenaline project featured on Yahoo! Finance
exciting stuff, the name is getting around - here is a link to the full article:
http://ca.finance.yahoo.com/news/Addrenaline-Media-Invigorates-prnews-3098793531.html?x=0
— KH
July 2011
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Caryl Baker Visage hires Addrenaline to invigorate...
Addrenaline Media will be re-designing Canadian beauty staple Caryl Baker Visage’s web presence over the coming weeks. We are excited to announce this new partnership.
— KH
June 2011
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Addrenaline featured as case-study in Canadian...
Addrenaline Media has been featured as a case-study in James Skinner’s textbook “Business Plan, Business Reality” published by Pearson Canada.
May 2011
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March 2011
2 posts
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BackRack Inc. partners with Addrenaline for Huge...
Canada’s own BackRack Inc. (makers of the world renowned truck accessory - you’ve seen them) have partnered with Addrenaline to produce a 30 second tv commercial, new web site, social media strategy and all other elements associated with their brand.
Watch for the results of this project in the coming months. We’ll be posting them.
— KH
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February 2011
6 posts
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If "The Social Network" Wins Best Picture, How...
There are many increments in what is seemingly a small amount of time. 15 minutes can go by quickly, or can seem to last a few years. The Jonas brothers can tell you first hand that when the clock ticks down there is no way to buy more time.
Does the success of 2010’s The Social Network place Facebook in minute 13 of its 15 minutes of fame? Once the movie about you has been made what is...
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Social Media Reconfigures Definition of Society
Wikipedia defines Society as: A large social grouping that shares the same geographical territory and is subject to the same political authority and dominant cultural expectations.
Social Media and Social Networking are by their very names large social groupings, but their nature strips geography and political authority right out of the equation.
What we are seeing now in Egypt is a society...
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Project Showcase: A Room Of My Own Commercial
In Q4 of 2010 we created a teaser video that Forgali Furniture sent around to shopping malls in southern Ontario in an effort to show they are professional, and suited to mall-retail alongside mega brands like Sears, The Bay and H&M. The video was a success and A Room Of My Own will be coming to a mall near you soon. Video post to follow.
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Project Showcase: Jackie Peifer Oakville Royal...
In Q4 of 2010 we had the pleasure of working with Oakville real estate agent Jackie Peifer to produce a brand new website (our 3rd site for her going back to 2006), a totally hip promotional video, and a completely new brand that encompassed all of her marketing material.
January 2011
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If You're Going To Blog, Do It With Some...
Yep, we’re guilty. This is a tongue-in-cheek attempt to ensure we have a blog entry in January. That being said, the topic is worth noting.
Followers of your blog are following it for a reason, they want to hear from you.
We’ve been super-busy (fortunately for us) since the holidays, but we are going to be back on track with a bunch of new project blogs, and some showcases of the...
December 2010
1 post
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WikiLeaks: Internet Entrepreneurs Here’s a Leak...
In case you didn’t know, website WikiLeaks.org is all over the news. For the second time this year its all around us because of the nature of documents it has attained and released.
Whether the release of the documents is right or wrong is not the point of this. The point is simple: WikiLeaks is proof that if you have a web-based concept you believe in and take the steps to make it available,...
November 2010
5 posts
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The 'Tao' of web design
Bruce Lee said that a good martial artist should “Be like water” and move fluidly without hesitation. The idea being that whatever the optimum action, or idea was in a given situation should be used, regardless of any tradition or structure. When it comes to working with a web design company, or any business relationship where more than one party works together to achieve a goal, the...
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Hiring a Web Company? Do Your Homework!
We’ve signed on several new clients recently who have had similar stories to share with us about some of the companies they reached out to in an effort to get projects underway. To be honest, we’ve been hearing these stories for years, but never in such rapid succession.
The latest stories were so similar and disheartening enough that I thought to put together a list of...
What's in a name?
Choosing a good domain name is not as easy as you think. Most companies assume they will use their own name (plus dot com) but this doesn’t always work out. Initially, the URL must be available (.com is much tougher to get than a .biz, for example) and deciding how much of your name and product/service to include is a big decision. However, not every business has a ‘URL...
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The Importance of a Custom Web Design
When you’re shopping for artwork for your home have you ever considered going to one of those art liquidators in some small hotel? No, right?
The web equivalent of the flowing Bob Ross-style river and trees, or mountain poking through the clouds, is a template-based website. By using a purchased template you are saying to your site visitors “we care about having a site, but we...
October 2010
6 posts
Text Ads - Google v. Facebook
Online paid advertising is still relatively new. Google AdWords has been around for almost 10 years now and just as clients started to get comfortable with placing ads on search engines, and finally had a basic understanding of the value of a click, along came Facebook with it’s own paid advertising platform.
These two platforms are really the behemoths of the genre. Facebook recently posted...
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Treat your guests with respect.
What matters when people visit your website?
What matters is getting the desired information to the visitor as fast as possible. And delivering this all without requests for signing up, without ads, without anything really - except what the person came for: your phone number, your address, an email contact, a price, it doesn’t matter. You need to make life simple and seamless for anyone who...
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YouTube - Stuck at 300 Views? Here is the Fix...
YouTube (ie: Google) has a crafty way of getting you to open up your wallet yet again. Although it is frustrating when you first discover it, there is a simple solution and you have to commend them for their creativity in trying to get every last dollar you have.
So you’ve just launched your terrific new corporate promotional video and you’re excited to see the view count climbing...
Diversify Your Loyalty
The Future of Humanity Depends On It
Apple, Google, Facebook, RIM, Rogers - it doesn’t take George Orwell to know having one entity control all facets of life is dangerous. Today the major technology players are in a no-holds-barred battle for your eyes and your conscience. Whether it be the way you watch tv, how you interact with friends, the mobile device you use or the method you...
September 2010
9 posts
Web Video: Give Your Site Visitors Something to...
The success of YouTube isn’t a fluke. Nor is the success of television itself. People love to watch a story being told.
Your website is your primary vehicle for telling a story about you and your company/brand. There is no reason your site visitors should be forced to plug through fourteen paragraphs of verbose copy about your philosophy and methodology.
Today, you should be thinking...
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IE9 and the future of browsers
Understanding how and why browsers behave is key when implementing any kind of interactive functionality to a website. It is not enough to just ‘blame’ a different browser for butchering your code - you need to be actively applying a process that delivers the same great web design no matter who is translating it. IE9 looks to be a step in the right direction from a line of sometimes...
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The Facebook Reality Equation
Having true friends is part of living a complete and wholesome life. Friends are there for you when the horizon seems bleak and when you’re celebrating a victory. When the weekend comes they’re right beside you and when trouble arises they are the ones you turn to. True friends make up less than ten percent of your “friends” on facebook. Right? 10% = way < it should be = to. Human beings...
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Social Media 101 – Take What You’ve Got and Use...
Addrenaline Introduces UK Band Schwab Through Social Media In between bands at a concert on Toronto Island this summer I heard a track I loved. It had a raunchy guitar riff that was simple and bold, and had a groove that was undeniable. I had never heard the song before and had to get it. I spent the next day previewing song after song on iTunes in hopes of tracking it down, but I couldn’t find...
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Your Brand On The Web
If you’ve ever toured re-sale homes with a realtor you’ll agree with me. When you first walk into a house you know right away whether you’re going to put in an offer based solely on your first impression. Your decision is made pretty much instantaneously.
A web site is very much the same. When a visitor lands on your site for the first time they will take in a lot of information (whether...
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The Web vs The Internet?
This idea of a difference between the web and the internet is an updated way of looking at what is often an ill-defined, yet dominant part of our lives. With the emergence of ‘on-the-go’ access and personalized experience becoming the norm - the traditional ‘encyclopedia’ world wide web from the 90s seems little better than the paper-based predecessor previous generations...
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Branding Basics
All of us have our favorite brands and many of us wear our favorite brands on our sleeve – literally! There is rarely a Saturday that you can’t drive by my house and see me out mowing the lawn in my old AC/DC t-shirt—everyone knows that logo. I wear the shirt because I associate the logo with great music, good times in past and in present, and because I like the band so much I want people to...
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Web trends – are web designs and looks cyclical?...
12 years ago if you had a 3-frame flashing flame .gif on your site it was awesome! Add to that a scrolling 16 pt. headline at the top of your angelfire domain and you were off to the races.
3 to 5 years ago it seemed like the more content and graphic elements you could cram into an 800 pixel width the better your site was. The “good” sites (the ones that seemed to mesmerize people) almost...
